Client Stories: Small Danish Hotels

Client Stories: Small Danish Hotels

In 1981, the innkeepers of Jutland, Denmark decided to join forces to attract more guests to the region. Later on, innkeepers from two other Danish regions joined the cooperative, originally named the Danish Inn Association.

Gradually, the association grew with the addition of hotels, castles and manor houses and, since 2012, it's known as Small Danish Hotels.

Small Danish Hotels is now the biggest hotel chain in Denmark, with approximately 80 individually owned properties across Denmark and over 4,500 rooms. The chain values properties with charm and a warm familiar service, that is personalized to each guest.

GuestCentric client since 2016.

Learn more about Small Danish Hotels at